How to Adapt Your Marketing plan during the Coronavirus (COVID-19)
Your audience needs are constantly changing and the shift in this behavior is not unusual. One strategy that is working currently does not indicate that it will be working tomorrow. Therefore, the need of today is to stay up-to-date with the modern trends and implement that in your business. We are living in COVID-19 times and hence “constant change is the new constant now”.
Advertise, don’t annoy
The true essence of Marketing is when you don’t market the product, but satisfy your customers with their need fulfillment. Focus on fulfilling, rather than selling. The process starts from identifying the needs of your audience and recent market trends, then adapting your business strategy in order to make them happy. Also, advertising done in a right way is the only solution to reassure your target audience in this hard time. This also delivers a sense that you are empathetic and supportive in this struggling time.
Emphasize your product relevance
As the needs of the customers change, their preferences change too. This is the time to adapt your marketing plan in accordance with the new normal. Shift your marketing strategy with the recent needs of your audience. This is only a win-win situation, as it does not only turn your customers’ focus again on you, but gives a new identity to your brand.
You need to go ONLINE
Probably, this is the key element of any business’s success now. Those, who have gone online, are the ones who not only have survived this hard time, but are gradually winning their position in market. Keep your audience constantly engaged with your content. Automate your business processes and make yourself ready for any uninformed shift in the workflow.
Fulfill current needs of your audience
In these struggling times, focus on what is more relevant in your product that you can sell. Center of attention should be “Persuasive Marketing”. This means fulfilling the needs of your audience, rather than promoting the product that you offer. Highlighting helping tools and though-provoking solutions will not only boost your sales, but it will also create brand loyalty and commitment. Identify the ways how your customer can make a purchase. Introduce personalization.
Focus on your online presence and reach
Social media and digital presence has never been a not-to-miss thing, but now it’s the essential part of your business. As sudden lockdowns are imposed, people are forced to sit at homes, and hence online presence has gained importance more than ever. Shift from conventional marketing to invest on your online presence and increase your brand reach. Keep your audience engaged. Remember that, this is essential for B2B and B2C both.
